WhatsApp users will see the new shopping button on the chat screen of businesses that have a catalogue of their offerings.
WhatsApp has started rolling out a new shopping button that will let users quickly look at the catalogues offered by businesses on the platform. The new button, which will replace the voice call button, will be featured directly on the chat screen to ease shopping on WhatsApp. In September, the Facebook-owned company added the shopping button to help businesses better showcase their products and services to customers through the instant messaging app. The feature was initially seen on a WhatsApp beta version for Android. However, it is now heading to both Android and iPhone users worldwide.
WhatsApp claimed that already more than 17.5 crore users message a WhatsApp Business account on a daily basis and more than four crore people view a business' catalogue on the app each month — those include over 30 lakh in India. The arrival of the shopping button is one of the key steps to further expand business of the app and make it as a full-fledged platform for e-commerce alongside a instant messaging platform.
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